SLAM was founded in 1994 as the "in your face basketball magazine," covering all things hoop-related, from NBA, college ball and high school hoops to old-school stories, kicks, streetball and the fashion of the game. Fourteen years later, SLAM is still the #1 dominant media outlet for all things that matter in the world of basketball. SLAM gets at the game's biggest stars in a way no other outlet can. From Kobe and LeBron to Iverson and Durant, SLAM brings the reader face to face with their favorite players, and slamonline.com brings breaking news and rumors in real time.